![]() Many brands stick to the traditional static images when it comes to graphics in their messages. If you’ve never tried using a GIF in your email campaigns, you are not alone. It’s fun, silly, and makes you want to click to see what’s on offer.I may not be able to settle the debate of how to pronounce GIF, but one thing most marketers will agree on is that these little animated boxes can drive engagement through the roof when used effectively in email marketing. ![]() Take a look at how KIDLY announced its Black Friday weekend special. The average inbox is bombarded with sales offers all year round.ĭespite the intense competition, marketing emails are still incredibly lucrative with an astounding $36 return for e very $1 invested.Įntice customers to click-through to your offers page with a promotional GIF banner that sparks their interest. Expect to see higher engagement as GIFs are more often shared across social media. GIFs are the best way to convey a long message or visual guide. Kickstart your next email campaign with Brevoįree plan includes access to all core email features, 300 emails/day, 40+ email templates, and customizable signup forms to grow your subscriber list. You can design every aspect of your email campaign, preview your emails before sending, and take advantage of detailed tracking analytics. The GIF you uploaded will play on a loop.Īnd that’s it! You can now further customize your email before launching your campaign.īrevo has a lot more tools for you to explore. Select the GIF from your computer and drag the uploaded GIF into the image box. Now, click on the image box you had dropped into your template earlier and select Replace Image from your dashboard’s side. Select and drag the edges of the image block to resize your image. Use an image block as a placeholder to highlight the space where you want to add your animated GIF. Right-click on the GIF you’ve chosen and select Save image as to save it to your desktop. Make sure you have your GIF picked out before following these steps to embed a GIF in a Gmail email. GIFs were originally invented to fix the problem of videos being too big to send in an email.Įzgif and Cloudconvert are among the most popular ad-supported options. Having some of your emails labeled as spam will damage your sender reputation and might lead to your IP address being blocklisted.Ĭonverting a video into a GIF will lead to smaller emails that are mobile-friendly and responsive. Inserting more than one or two videos could easily push you over that limit.Įmbedding a video into the body of an email or adding a GIF attachment also carries the risk of being labeled as spam by popular ESPs.
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